About Us

Charting your course to success.

The sextant in the Madeira logo hearkens to navigators of the past, who used it to observe the altitudes of celestial bodies to determine latitude and longitude.

Madeira seeks to assist entrepreneurs and firms who defy the norm. We chart their course toward the execution of their ideas. Ultimately, Madeira guides businesses to determine their “true north” and successfully navigate their business journey.


Stephen Goveia

Founding Partner

As the leader of Madeira Ventures LLC, Steve guides and mentors emerging businesses to grow and better implement their cutting-edge ideas. He brings 30 years of experience in the global business world as a CEO, entrepreneur and consultant to businesses. He has twice been a member of teams who developed business plans from concept to billion-dollar enterprises. He was a SVP for the private equity firm, Knowledge Universe. His portfolio included Miavita, LeapFrog, and COO for Affinity Squared the parent of Vistage. His early career was with Coopers & Lybrand’s Venture Capital practice and Levi Strauss & Co.

When undertaking an advisory role for a growing business Steve provides “wise counsel”, unbiased insights from years of uplifting countless entrepreneurs, and offers challenges to owners to improve their business in a strategic and sustainable way.

With his deep and broad expertise, he has successfully started several diverse businesses and restructured companies in the US, Europe, and Asia. Currently, he is a Board Adviser for NCORD, a worldwide EMR, Director of the Universal Support Foundation and CEO of Inorbis Medical, a global SaaS healthcare company and Qathex a medical device startup.

His current roles are shaped in part by his passion to mentor firms with diverse leadership and to vastly improve the delivery of healthcare on a global scale.

He received his MBA from the University of South Carolina and has CPA and GPHR certifications.




Imelda Alejandrino

AP42 – CEO + Creative Director


Imelda Alejandrino brings with her over 20 years of producing result-driven and award-winning work as both a creative director and strategist. As the founder and chief evangelist behind AP42, she has led the charge by forming a top-quality team driven by a successful combination of creative quality, strategic focus and client services. It’s a business model that has enabled her to maintain successful relations with a veritable Who’s Who of leading brands: Pacific Gas & Electric, Roche, Symantec, Teletech, NetApp, Chevron, and Wells Fargo to name a few.

Imelda has garnered Gold & Best in Show Awards from the American Association of Advertising Agencies (ADDYS), The San Francisco Show, the San Francisco Ad Club and International ECHO Awards.

Imelda is the Leadership Forum 2nd Vice Chair of the Global Service Team for the Women’s Business Enterprise National Council (WBENC) and is active in the Western Regional Minority Supplier Development Council (WRMSDC).  She also earned an appointment to the California Department of Insurance Diversity Task Force from 2018-2019.  All of these activities stem from her passion to advocate for minority businesses and to promote greater equality in industry.