Our Team

Steve is an educator and mentor to students both inside and outside the classroom and is an author of his own curriculum on entrepreneurship, The 86400 Program. Formerly, Entrepreneur-in-Residence for Dominican University, a lecturer at the College of Engineering University of California Berkeley, Center for Entrepreneurship, Adjunct Professor of Graduate Accounting and Ethics, St. Mary’s College of California and  mentor with the John F. Kennedy University Institute of Entrepreneurial Leadership. His research interests  include the study of the conative faculty of the mind – as a predictor of entrepreneurship skills. Steve gives some of his best current and former students the opportunity to work on real life emerging businesses  development and strategy.

Associates

Rose Ashford

Rose has 15 years of high level sales experience managing large accounts with Fortune 500 Companies such as Coca-Cola, Kraft Foods, and Enterprise Rent-A-Car. She has successfully managed and monitored over $100M+ in company assets. Using big data and analytics, she focuses on developing and fostering partnerships. She enjoys volunteering and mentoring which stem from being a member of Girl Scouts as an adolescent in her teenage years.

Rose represents the all-American dream as an émigré from Sierra Leone. She has learned that great work ethics, hard work, determination, and tenacity anything is attainable. She is a lifelong learner and has an MBA and MA in Leadership Organization from Saint Mary’s College. She truly relishes playing a role in maximizing the success of client companies.

Barbara Utter

Barbara is an expert at accounting and finance. She provides client service regarding business plan development, financing and analysis. With over 20 years experience from the Monterey Bay Aquarium, her research background helps her to analyze standard operating procedures and recommend process improvements using a scientific method. Her goal is for each of our clients to have a fully evolved strategy in Accounting and Finance that is consistent with best practices and each client’s mission.

Barb has a BS and MS in Biology from Stanford University and recently went back to school to get a Masters in Accounting from St. Mary’s College of California. Recently, she has been working at Madeira Ventures on developing business plans for startups and standard operating procedures so that established companies can take their business to the next level.

 

Kalpesh Vaidya

Kalpesh is a true entrepreneur with large and small company experience. He has over 16 years’ experience in technology management, designing and creating cutting-edge software solution with open-source technologies. He has worked with startups as well as public organizations. His operations focus is enhanced by a broad business perspective, which enables thoughtful and careful consulting recommendations. He has led a million-dollar service business unit with onshore and offshore development. Additionally, he achieved a record margin during his tenure at Kibo Commerce, an eCommerce platform company.

Kalpesh received a B.S. in Computer Engineering and an MBA from the Saint Mary’s College of California.

 

Linda Watkins

Linda is a marketing leader that has been working in Silicon Valley for over 9 years in fast-paced startups as well as established Fortune 500 companies. Most recently, her work in generating demand at a Palo Alto startup led to a 200% increase in qualified leads. She is passionate about helping small companies grow by determining the best go-to-market strategy, building demand generation programs, and executing high-performing campaigns.

Linda received a Bachelor’s degree in Music Performance at Brigham Young University, as well as a Master’s degree in Music Performance from Arizona State University and a Master’s in Business Administration from Brigham Young University.

Student Associates

Riya Prahlad

 

Riya Prahlad is a third-year student at the University of California Berkeley pursuing a degree in Computer and Data Science. She is a Senior Consultant in FEED, a consulting club on the campus focused on food justice and sustainability. Also, she spends time as an Academic Intern for an introductory computer science course; The Structure and Interpretations of Computing. She provides research on population health while working with Boldy Me and Medconx, two of Madeira’s clients focused on community health.

Anika Khetrapal

 

Anika Khetrapal is a rising Junior at the University of California Berkeley studying biology and business. Anika plans to work in the biotech field. She is currently working with Boldly Me and Medconx, two of Madeira’s clients. She is focused on research and the development of a new health care application, while learning about the intersection between healthcare and business.